Hello guys once again I am sorry for replying late to you queries as you all know I am always working so sometimes it gets hard for me to come every day. But I keep on coming on and off to share valuable information about brands and accessories with you.

So here I am once again, well a lot of people has been asking me lately that “Why is Rolex so expensive? Is there any way we can buy a cheaper one?” 

So guys you have two questions. I will try to answer both.

The short answer why Rolex is expensive is because they can get away with it, while still people buys the stuff.

Some companies just reach a level of brand awareness that provides them a lot of opportunities to sell their products at the price level they want, because they are in such a high demand that there is always a request for them,

This means in practical terms, that they can hike up the prices of their watches as high as they can without adversely affecting their sales. As long as the situation stays like this, it is a win-win. And in fact they are doing just that.

The prices of Rolex models are constantly on the rise, and the supply is kept artificially low so to not oversaturate the market. With that, I am telling you that Rolex – which manufactures around one million watches per year – COULD manufacture much more watches then it does, but avoids to do so just because their strategy is different.

This is the reason why their prices are so high – in marketing terms, but there is the other half of the apple.

The reason why the prices are high, in horology terms, is because Rolex watches are awesomely manufactured timepieces which are made from the best materials and incorporate the most advanced research on materials, which Rolex has spent a load of money on.

In fact Rolex has been in the forefront of the development of the aiutomatic calibers as we know them today – and has built its immense fortune on this issue, along with the development of the modern waterproof watches. In the beginning, the watch buyers were very suspicious of an “automatic” watch, so much that other maisons apart from Rolex had to include a power reserve indicator to show the amount of juice remaining ion the watch.

These advances in technology – which happened in a timeframe from the 1920s onwards – did not come cheap. So Rolex watches were, and are, costly., and in a way, rightly so. When you buy a Rolex you buy all of this – plus the fame and recognition of the brand.

Now let’s pass to the second part of your question.

Can you buy something at a cheaper price? And the answer is yes.

The first way to do that is like I always say in all my posts is to get along with the site providing exact replica or the knock off brands. The oldest and the highest rating websites are Purse Valley Factory and Perfect Watch. They make exactly the same products like the real ones because these factories are also making products for all big designer products as it’s being outsourced to them because of cheap labor.

The next best way is to buy Tudor is the Rolex “junior” line. It used to be a good quality watch which used stock ebauches from ETA – that is, movements manufactured by a third party, that is, ETA, which is possibly the largest Swiss manufacurer of movements there is.

What you did buy was a sort of less costly Rolex, which enjoyed the same craftmanship of its bigger brother while did not have the same “engine”. But what happened recently?

ETA, which is part of the Swatch Group, has announced it is going to stop supplying movements to any company which is not part of the Swatch group. This meant that companies had to find other manufacturers for their movements – and the Rolex group has decided to work with other suppliers to create an in-house movement which is specific for Tudor – and one of the first results debuted in the (lovely) Tudor Heritage Black Bay

The movement is called MT5602.

There are several technical refinements which stem directly from Rolex experience. The balance wheel has an inertial system , which, coupled with the silicon balance spring, makes the watch much more precise. The silicon parts, in which Rolex is an expert, improve significantly the resistance of the watch to magnetic field – and as you know, we are literally surrounded by magnetic fields, starting from our mobile phones.

All of this comes in a neat little package which costs around half of what its bigger brother does – rendering its buying almost irresistible. If I were you, I would definitely think about buying one. At the current trends, I personally expect Tudor prices to rise steadily, as well as the evaluations of second wrist watches from Tudor, as the brand takes the former place of Rolexas a tool watch, while Rolex moves into the territories(and prices) of haute horlogerie.

Well, so you want something which is less costly than a Tudor? There is a solution as well.

As you probably know, there are two solutions if you want something Rolex-like but you cannot afford to splurge money on it.

Buy a fake. 

A good, AAA fake from the oldest and the best suppliers Perfect Watch is 600 USD.

As a note to my readers, I mostly write about high-end and luxury objects, like watches, handbags and shoes: so if you are interested in those fields, be sure to check my other answers and follow me.